What Causes A Crisis?

Posted by Fadhilah Akbar | 6:54 PM

Once upon a time, there was a man selling “Sandwich” by the roadside. He was illiterate, so he never read newspaper. He was hard of hearing, so he never listened to the radio. His eyes so week, so he never watched television. But enthusiastically, he sold lots of “Sandwiches”...

He was smart enough to offer some attractive schemes to increase his sales. His sales and profit went up. He ordered more a more raw materials and bread and use to sale more. He recruited few more supporting staff to serve more customers. He started offering home deliveries. Eventually he got himself a bigger and better stove. As his business was growing, the son, who had recently graduated from College, joined his father.

Then something strange happened. The son asked, “Dad, aren’t you aware of the great recession that is coming our way?” The father replied, “No, but tell me about it.” The son said, The international situation is terrible. The domestic situation is even worse. We should be prepare for the coming bad times.” The man thought that since his son had been to college, read the papers, listened to the radio and watched TV, he ought to know and his advice should not be taken lightly. So the next day onwards, the father cut down his raw materials order and bread, took down the colorful signboard, removed all the special schemes he was offering to the customers and was no longer as enthusiastic. He reduced his staff strength by giving layoffs. Very soon, fewer and fewer people bothered to stop as his “Sandwich” stands. And his sales started coming down rapidly, and the profit as well.

The father said to his son, “Son, you were right”. “We are in the middle of recession and crisis. I am glad you warned me ahead of time.”

Moral of The Story:
It’s all in your mind... We actually fuel this recession much more than we think we do!


This is the time to reunite, this is the time to motivate others, this is the time to show commitment, this is the time to show the values and this is the time to keep focus on your goals.

0 comment(s)